Sainsbury's Giving Store

Pop-up Shop | Art Director

Production Designer: Caroline Story
Producer: Kate Pirouet
Production Company: Gravity Road

We created a Dickensian Christmas Shoppe in the heart of Covent Garden where customers had the chance, using pre-paid tokens, to take goods from the shelves and donate to people in need. The ‘Giving Store’ housed priority items as advised by local food bank partners - from non-perishable food and toiletries to toys – all of which ready to be donated.

"Families can explore the Dickensian-style shopping experience with the help of characters who will show them the way, from completing their own decadent Christmas dinner through to discovering an epic secret snow-filled forest.

At the end of the experience, shoppers will reach a traditional check out, where items collected in the shop will be placed in interactive donation containers – ensuring customers along with their families experience the true joy of giving this festive season."
Source: Sainsbury's Giving Store